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G.E.M. – 泡沫 Bubble

G.E.M. has released a new video for her song Bubble or  泡沫.

I had heard this song already on her latest album Xposed, but it didn’t have much of an impact on me. It is a ballad which I’m generally not a huge fan of. It’s not particularly boring, but not too catchy either.

However, the video changed my mind a lot. I felt very touched when watching it.

One thing to keep mind is the description of the video:

The video is the last take of over two hundred takes filmed in two days.

G.E.M. has always blown me away one way or another. I sometimes find her music so-so, but the production and effort behind her work makes me think her management and herself are very sincere about her music. It’s one of the silly things that make me tear up for whatever reason.

I also watched the Making Of which really emphasized to me the work put into this MV. The only complaint I have with G.E.M.’s management is that not a lot of effort is put into marketing outside the Chinese speaking audience. It’s my goal to translate and subtitle her videos so that people can truly appreciate her. But it would be great if I didn’t have to do it!

Either way, I recommend watching the MV for what it is.

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